WELLEMENTS INTRODUCES ALL-NATURAL, ALL-ORGANIC WELLNESS BARS Cranberry Crunch Bora Bora Bar Receives Prestigious NNFA People's Choice Award
PHOENIX (August 8, 2005) - Due to health-conscious consumers' increasing demand for convenient, unprocessed snack foods, Wellements has launched a line of wellness bars containing all-natural, all-organic ingredients. One of the first companies in the country to develop such a product, Wellements' Bora Bora Bars are naturally sweetened and contain only nuts, seeds, fruits and grains. Last month, at the 68th annual National Nutritional Foods Association (NNFA) convention and trade show held in Las Vegas, Nev., Wellements' Cranberry Crunch flavored Bora Bora Bar was honored with the "The People's Choice Award" for the energy bars category. Over 30 products in 7 categories vied for this prestigious award, and only one winner per category was selected. The competing products were judged in a blind sampling by a panel of more than 125 retailers, using taste as the sole criteria for selection of the winning products. Bora Bora Bars adhere to a variety of dietary needs and are a healthier alternative to the common granola bar or energy bar, which often contain processed ingredients. They are low in saturated fat and free of Trans fat and cholesterol. Aside from being all-natural and all-organic, Bora Bora Bars are also non-GMO, low in glycemic carbohydrates, are preservative, additive and gluten free, and are certified Kosher and vegan.
Each bar contains a combination of wholesome nuts, seeds and grains such as peanuts, almonds, Brazilian nuts, walnuts, pumpkin seeds, sesame seeds, sunflower seeds, crisp brown rice and rolled oats. Providing additional vitamins and antioxidants, most flavors contain raisins, apples or cranberries. Agave syrup, rice syrup, and cinnamon are used to lightly sweeten the bars and hold the elements together. Bora Bora Bars are available in five different varieties including Sesame Raisin, Peanut Peanut, Almond Sunflower, Cranberry Crunch and Cinnamon Oatmeal. Bora Bora Bars retail for less than $2.00 each and can be found nationwide at Vitamin Shoppe, Costco or online at www.wellements.com Arizona-based Wellements is a progressive nutrition company that manufactures more than 60 premium nutritional products, cleansing teas, and sports fitness supplements. Wellements products are available through major retailers including Costco Wholesale, Vitamin Shoppe, GNC, Hi-Health, as well as domestic and international specialty health food chains, and through the company's Web site at www.wellements.com. The Company takes pride in its use of healthy, organic and natural ingredients and has received accreditations from a number of national health food and supplement associations.
